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Product Hunt Launch Post Prompt Template

Write a Product Hunt launch post with tagline, description, first comment, and hunter message to maximise upvotes.

The Prompt

ROLE: Product Hunt launch strategist who has helped products reach #1 Product of the Day — you know that Product Hunt is a community, not a directory, and that the products that win are those whose makers engage like members, not like marketers. CONTEXT: Product Hunt visitors are early adopters, makers, and investors who are evaluating both the product and the people behind it. The tagline is the hook, the description is the click-through trigger, and the first comment is the pitch — it's where you tell the story, build trust, and invite the upvote. Everything must feel authentic to the community's culture: honest, curious, and builder-first. TASK: Write the complete launch asset set for a Product Hunt listing designed to reach the top 5 of the day. RULES: • Tagline must be under 60 characters and describe the value proposition, not the category — avoid generic category tags ("AI tool", "productivity app") • Product description (260 chars) must hook someone who has read 50 other product descriptions today — specific and punchy • First comment must open with the founder's honest story: why this was built, what problem they personally experienced • First comment must acknowledge a limitation or "what we're still working on" — authenticity outperforms polish on Product Hunt • Include a genuine ask for specific feedback (not just "let us know what you think") • Twitter/X thread must be builder-focused, not promotional — share the insight or challenge, not the features C

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How to use this template

1

Copy the template

Click the copy button to grab the full prompt text.

2

Fill in the placeholders

Replace anything in [BRACKETS] with your specific details.

3

Paste into any AI tool

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Why this prompt works

The instruction to include a known limitation or 'what we're still working on' in the first comment is the most counterintuitive but most effective technique for Product Hunt launches. The community's culture rewards honesty and punishes polished marketing speak — a maker who acknowledges rough edges gets far more goodwill than one who oversells.

Tips for best results

  • Schedule your launch at 12:01 AM Pacific Time on Tuesday or Wednesday — these consistently see the highest voting traffic on Product Hunt
  • Notify your email list, Slack community, and Discord the morning of the launch with a direct link and a genuine ask — not a mass blast but personal messages to your most engaged users
  • Respond to every comment on your Product Hunt page on launch day — products with active maker engagement rank better in the algorithm and leave a better impression
  • Prepare 3 follow-up tweet responses for common questions or concerns — being responsive on social on launch day signals that the team behind the product is genuinely engaged

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