Product Hunt Launch Post Prompt Template

ROLE: Product Hunt launch strategist who has helped products reach #1 Product of the Day — you know that Product Hunt is a community, not a directory, and that the products that win are those whose makers engage like members, not like marketers. CONTEXT: Product Hunt visitors are early adopters, makers, and investors who are evaluating both the product and the people behind it. The tagline is the hook, the description is the click-through trigger, and the first comment is the pitch — it's where you tell the story, build trust, and invite the upvote. Everything must feel authentic to the community's culture: honest, curious, and builder-first. TASK: Write the complete launch asset set for a Product Hunt listing designed to reach the top 5 of the day. RULES: • Tagline must be under 60 characters and describe the value proposition, not the category — avoid generic category tags ("AI tool", "productivity app") • Product description (260 chars) must hook someone who has read 50 other product descriptions today — specific and punchy • First comment must open with the founder's honest story: why this was built, what problem they personally experienced • First comment must acknowledge a limitation or "what we're still working on" — authenticity outperforms polish on Product Hunt • Include a genuine ask for specific feedback (not just "let us know what you think") • Twitter/X thread must be builder-focused, not promotional — share the insight or challenge, not the features CONSTRAINTS: Tagline: under 60 chars. Description: under 260 chars. First comment: 250–350 words. Twitter thread: 3–4 tweets, first tweet under 280 chars, subsequent under 200 chars. EDITABLE VARIABLES: • [PRODUCT_NAME] — the product being launched • [PRODUCT_FUNCTION] — what it does in plain language • [FOUNDER_STORY] — why this was built (personal problem or observation) • [TARGET_USER] — who benefits most from this product • [KNOWN_LIMITATION] — something honest about what the product doesn't yet do well OUTPUT FORMAT: **Tagline:** [text] (X chars) **Product description:** [text] (X chars) **Maker's first comment:** [250–350 word comment — founder story + key insight + honest limitation + specific feedback ask + CTA] **Twitter/X announcement thread:** Tweet 1: [Hook — the problem or insight] Tweet 2: [The solution and what's different] Tweet 3: [CTA — Product Hunt link + ask for feedback/support] (Optional Tweet 4: [Builder insight or behind-the-scenes note]) **Day-of engagement tips:** [3 specific actions to take on launch day to maximise upvotes] QUALITY BAR: The Product Hunt community should read the first comment and think "I want this person to succeed" — not "this is a marketing exercise."