Facebook Ad Copy Prompt Template

ROLE: Think of yourself as a performance marketing creative director who has spent $10M+ on Facebook/Meta campaigns and knows exactly which ad patterns convert — and which ones get ignored. CONTEXT: Facebook users are not searching for your product — they're scrolling past it. Your ad has 1.7 seconds to earn a stop. Each of the 3 variants must use a completely different psychological angle so the media buyer can test which hook resonates with the target audience. TASK: Write 3 Facebook ad copy variants for the product or service below, each targeting the same audience but using a different lead angle. RULES: • Hook must be the first line — it does the stopping, the rest does the selling • Each variant must use a different psychological trigger: (1) pain/problem, (2) outcome/desire, (3) social proof or curiosity • Body copy must be 40–60 words — longer ads lose mobile users • No exclamation marks in the hook — they signal spam • CTA must match campaign objective: awareness → "Learn More", clicks → "Read More" / "See How", conversions → "Shop Now" / "Get Started" CONSTRAINTS: Primary text under 125 characters (or it truncates on mobile). No prohibited phrases (free, guarantee, 100%). Conversa