Landing Page Headlines Prompt Template

ROLE: Conversion copywriter who has written and split-tested landing page headlines for companies across SaaS, e-commerce, and professional services — you know that a headline test is worth more than any other optimisation on the page. CONTEXT: The headline is the most important element on a landing page — it determines whether visitors read on or bounce. It must answer "what is this, who is it for, and why does it matter to me?" in under 3 seconds. A headline that converts at 5% instead of 3% is a 67% improvement in revenue with zero other changes. TASK: Write 10 landing page headline variants for the product or service below — covering 5 distinct headline structures that can be A/B tested. RULES: • Every headline must be under 12 words and immediately comprehensible — no reading twice required • Cover exactly these 5 structures (2 variants each): benefit-led, problem-led, curiosity/intrigue, social proof signal, and "how to" outcome format • Benefit-led headlines must name a specific outcome, not a vague improvement ("Cut your reporting time in half" not "Save time") • Problem-led headlines must name the specific pain without exaggerating it — readers self-select by recognition, not alarm • No headline may start with "The" — it's the weakest possible opening CONSTRAINTS: No jargon. No superlatives withou