These are the ChatGPT marketing prompts that actually produce usable output — not vague templates, but specific prompts with all the variables you need to fill in. Each one is designed for GPT-4o and targets a specific marketing task.
Ad copy prompts
Facebook / Meta ad copy
Write 3 Facebook ad variations for [product]. Target audience: [description]. UVP: [value proposition]. Tone: [tone]. Each ad needs: headline (under 40 characters), primary text (under 125 characters), CTA. Focus on [key pain point or benefit].
Google Ads headline set
Write 15 Google Ads headlines (max 30 characters each) for [product/service]. Target keyword: [keyword]. Unique benefits: [list]. Mix of: 5 benefit-focused, 5 keyword-lead, 5 curiosity/question formats. Mark any that match exact keyword intent.
Email marketing prompts
Subject line generator
Write 10 email subject lines for a [type] email about [topic]. Audience: [segment]. Goal: [open rate/conversion/clicks]. Include: 3 curiosity-driven, 3 benefit-focused, 2 urgency-based, 2 with [first_name] personalisation. No clickbait.
Welcome email sequence
Write a 3-email welcome sequence for new sign-ups to [product/service]. Email 1 (Day 0): Warm welcome + quick win. Email 2 (Day 3): Key feature highlight. Email 3 (Day 7): Social proof + CTA to upgrade. Tone: [tone]. Each email under 200 words.
Social media prompts
LinkedIn thought leadership post
Write a LinkedIn post for a [role] about [topic]. Tone: professional but approachable. Length: 150-200 words. Format: hook line, 3-4 short paragraphs, question or CTA at the end. Maximum 3 relevant hashtags. No jargon.
Instagram caption set
Write 5 Instagram captions for a [type of post] about [topic]. Brand voice: [description]. Strong hook in first line. End with engagement question. [N] relevant hashtags per caption.
Strategy and research prompts
Competitor analysis brief
Create a competitive analysis comparing [our product] to [competitor]. Include: 1. Feature comparison table (5 key features). 2. Pricing comparison. 3. Target audience differences. 4. Our 3 main advantages. 5. Their 3 strongest selling points. 6. Positioning recommendation.
Customer persona
Build a customer persona for [product] targeting [segment]. Include: name, age, job title, primary goal, top 3 pain points, current solution, search behaviour, objections to buying, and the message that converts them. Format as a one-page profile.
Tips for better marketing prompts
- Always specify the audience — 'marketers' is too broad; 'B2B SaaS marketers at 50-200 person companies' gets better output
- Give ChatGPT the full brief: tone, format, word count, and any phrases to avoid
- Use web browsing: 'browse [competitor website] and identify their main messaging angle' before writing
- Ask for multiple variations: 'write 3 versions: one urgency-based, one benefit-based, one story-based'