Customer SupportClaude
Claude Prompts for Customer Support
Claude's precise instruction-following makes it ideal for customer support content that must adhere to specific policy language and brand guidelines. It reliably produces responses that match tone briefs without drifting toward overly formal or casual extremes.
8 copy-paste ready prompts — optimised for Claude.
8 Claude Customer Support Prompts
Customer Complaint Response
Write a customer support response to this complaint: [paste complaint]. Brand tone: [tone]. Company policy on this issue: [policy if applicable]. Response should: acknowledge the frustration, take responsibility (without admitting legal fault), offer a concrete resolution, and close with a genuine goodwill statement. Under 150 words. No corporate jargon.
Refund Policy Explanation
Write a clear, empathetic explanation of our refund policy for a customer who is unhappy that their request was denied. Policy: [paste policy]. Situation: [customer's specific situation]. The response should: explain the policy in plain language, acknowledge why this is frustrating, offer any alternative goodwill actions available, and close constructively. Avoid defensive language.
Knowledge Base Article
Write a help centre article titled '[article title]' for [product name]. Target reader: [user type]. Include: a 2-sentence intro explaining what the article covers, step-by-step instructions with numbered steps (each under 30 words), screenshots or UI element references in [brackets], a troubleshooting section for the 3 most common issues, and a 'Was this helpful?' note at the end.
Escalation Script
Create a customer escalation script for support agents handling [type of situation: payment disputes/data issues/service outages]. The script should cover: how to open the conversation, what to say to acknowledge severity, the steps to take in the system, what to offer the customer, how to set expectations on resolution time, and closing language. Keep each script section under 3 sentences.
Proactive Outreach Message
Write a proactive email to customers affected by [issue/outage/delay]. Tone: transparent and accountable. Include: clear statement of what happened, impact on the customer, what we've done/are doing to fix it, what the customer should do (if anything), compensation or goodwill offer if applicable, and a direct contact for further questions. Under 200 words.
Onboarding Welcome Email
Write an onboarding welcome email for new customers of [product/service]. Goal: help them get their first value quickly. Include: personal greeting, one concrete 'quick win' action to take today (with a button/link), 2-3 key features to explore, a link to [help center/getting started guide], and an invitation to reply with questions. Tone: [tone]. Under 250 words.
Churn Save Response
Write a response to a customer who has just submitted a cancellation request, citing [reason: price/missing feature/switching to competitor]. Goal: offer a retention path without being pushy. Include: acknowledgement of their reason, a targeted offer or solution that directly addresses their concern, and a clear opt-out if they still want to cancel. Do not grovel or over-promise.
FAQ Generator
Generate 10 FAQ questions and answers for [product/service] aimed at [customer type]. Questions should address: common pre-purchase objections, top post-purchase confusions, pricing and billing questions, troubleshooting basics, and account/access issues. Each answer should be under 80 words and direct. Format as Q&A pairs.
Tips for using Claude for Customer Support
- Provide the full policy document in context — Claude follows policy language precisely when given the source
- Ask for a 'firmness scale from 1-3' to get soft, medium, and firm versions of sensitive responses
- Claude follows tone instructions like 'never use the word unfortunately' with high reliability — use it
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