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Claude Prompts for Marketing

Claude 3.7 Sonnet is one of the best AI models for marketing copy that requires a consistent brand voice across long pieces. Its instruction-following precision means it respects tone constraints, word counts, and formatting requirements better than most models — making it reliable for production-ready copy.

8 copy-paste ready prompts — optimised for Claude.

8 Claude Marketing Prompts

Facebook Ad Copy

Write 3 Facebook ad variations for [product/service]. Target audience: [audience description]. Unique value proposition: [UVP]. Tone: [tone]. Each variation should have: headline (under 40 characters), primary text (under 125 characters), and a CTA button label. Focus on [pain point or benefit].

Email Subject Lines

Generate 10 email subject lines for a [type of email] about [topic]. Audience: [audience]. Goal: [open rate / conversion / awareness]. Include: 3 curiosity-driven, 3 benefit-focused, 2 urgency-based, and 2 personalisation-ready (with [first name] placeholder). No clickbait.

LinkedIn Post

Write a LinkedIn post for a [role, e.g. B2B SaaS founder] about [topic or insight]. Tone: [professional but approachable]. Length: 150-200 words. Format: hook line, 3-4 short paragraphs, a question or CTA at the end. No hashtag spam — maximum 3 relevant hashtags.

Competitor Analysis Brief

Create a competitive analysis brief comparing [our product] to [competitor]. Include: 1. Feature comparison table (5 key features). 2. Pricing comparison. 3. Target audience differences. 4. Our 3 main advantages. 5. Their 3 strongest selling points. 6. Positioning recommendation for our team.

Email Welcome Sequence

Write a 3-email welcome sequence for new sign-ups to [product/service]. Email 1 (Day 0): Warm welcome + quick win. Email 2 (Day 3): Key feature or use case highlight. Email 3 (Day 7): Social proof or case study + CTA to upgrade/convert. Tone: [tone]. Each email under 200 words.

Product Launch Announcement

Write a product launch announcement for [product name] targeting [audience]. Include: 1 punchy headline, 2-sentence value proposition, 3 key features with benefit framing, a limited early-access offer or CTA, and a PS line. Tone: excited but credible. Under 300 words.

Instagram Caption

Write 5 Instagram caption options for a [type of post: product/lifestyle/educational/behind-the-scenes] about [topic]. Brand voice: [voice description]. Include a strong first line (hook). End with a question to drive comments. Include [N] relevant hashtags per caption.

Customer Persona Profile

Build a detailed customer persona for [product/service]. Target segment: [description]. Include: name, age, job title, primary goal, top 3 pain points, how they currently solve the problem, what they search for online, objections to buying, and the message that would convert them. Format as a one-page profile.

Tips for using Claude for Marketing

  • Use XML tags to structure complex briefs: <brand_voice>, <audience>, <constraints>, <task>
  • Claude respects 'do not use these phrases: [list]' constraints more reliably than most models
  • Paste long brand guidelines directly — Claude's 200K context can ingest the full document

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