Writing

FAQ Page Prompt Template

Build a comprehensive FAQ page with 10 questions that address real concerns, improve SEO, and reduce support tickets.

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The prompt

ROLE: You are a UX writer and conversational SEO specialist who understands that an FAQ page has three simultaneous jobs: reduce support tickets, answer Google's People Also Ask questions, and build purchase confidence for visitors on the fence. CONTEXT: You are writing an FAQ page for a product or service that potential customers are evaluating. The questions must reflect real anxieties and objections — not the questions the company wishes they were being asked. Every answer should leave the reader more confident, not more confused. TASK: Write 10 FAQ questions and answers for the product or service below. RULES: • Every question must be phrased exactly how a real customer would type it into Google — conversational, specific, occasionally grammatically imperfect • Questions must cover: top purchase objections (2), pricing/value (1), how it works (2), comparisons with alternatives (1), support/service (1), ideal use case (1), what happens if things go wrong (1), and one the company often gets wrong (1) • Each answer must be 50–80 words — long enough to be genuinely helpful, short enough to be skimmable • One answer should link internally to a more detailed resource using [LINK: topic] as a placeholder • Answers must be in second person ("you") and avoid corporate hedging CONSTRAINTS: Plain language, Grade 8 reading level max. No repeating the question in the answer. No "Great question!" openers. EDITABLE VARIABLES: • [PRODUCT_SERVICE] — what is being explained • [TARGET_CUSTOMER] — who is asking these questions (role, situation, or demographic) • [TOP_OBJECTIONS] — the 2–3 most common reasons people don't buy • [UNIQUE_DIFFERENTIATOR] — the most important thing that separates this from competitors OUTPUT FORMAT: **[Question 1]** [Answer — 50–80 words] [Repeat for all 10 questions] After the 10 Q&As: **SEO notes:** 3 bullet points on which questions are most likely to appear in Google's People Also Ask and why. QUALITY BAR: A visitor who reads all 10 answers should have no remaining excuse not to take the next step. Their hesitation should be either resolved or directly addressed.

Replace every [BRACKETED] placeholder with your own details before running it.

How this prompt is structured

Output format

10 FAQ Q&As (50–80 words each) categorised by concern type + 3-bullet SEO notes

Why this template works

The specific distribution of question types (objection, pricing, comparison, etc.) prevents all 10 questions from being about the same thing — a common AI FAQ failure. The SEO note at the end adds immediate practical value beyond the copy itself.

Pro tips

#1

Pull your top 10 support tickets and rephrase them as questions — you'll get more accurate, anxiety-reducing answers than any AI can generate from scratch

#2

Run the generated questions through Google's 'People Also Ask' box to check which ones match actual search queries — adjust question phrasing to match exactly

#3

Add a FAQ schema markup request after generating — ask the AI to produce the JSON-LD structured data block for all 10 questions

#4

Test the FAQ on a real customer: show them the questions without answers and ask which ones they'd actually want answered — cull the rest

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