SEO prompts that work in 2026 are different from 2023 templates. Google's algorithms have evolved, and AI content needs to be genuinely useful — not keyword-stuffed. These prompts are built around providing real value to readers while targeting specific keywords strategically.
Keyword research prompts
Keyword cluster builder
Create a keyword cluster for the topic: [topic]. Core keyword: [keyword]. Include: 5 primary keywords (high volume, high competition), 10 secondary keywords (medium volume, medium competition), 15 long-tail keywords (lower volume, lower competition). Format as a table with: Keyword | Search Intent (informational/transactional/navigational) | Difficulty (1-10 estimate) | Content type recommended.
Searcher intent analysis
Analyse the search intent for this keyword: [keyword]. Identify: 1. Primary intent (what they want to achieve). 2. Secondary intent (what they also want). 3. Format expectations (do they expect a how-to, comparison, list, etc?). 4. What the ideal page would include to fully satisfy this search. 5. Any SERP features likely appearing for this keyword.
Content brief prompts
Full SEO content brief
Create an SEO content brief for an article targeting: [keyword]. Include: 1. Recommended H1 (with keyword). 2. Meta title (under 60 characters) and meta description (under 155 characters). 3. Article structure (H2s and H3s with what each section should cover). 4. 5 questions the article must answer. 5. 3 internal links to include (from [site]). 6. Tone and reading level. 7. Approximate word count target.
On-page optimisation prompts
Full page SEO audit
Audit this page content for SEO [paste full page text]. Evaluate: 1. Keyword usage (is the primary keyword present in H1, first paragraph, a few H2s, and conclusion?). 2. Content gaps (what questions does it not answer that a searcher would have?). 3. Internal linking opportunities (what other topics could be linked?). 4. Readability (Flesch-Kincaid level; suggest simplifications). 5. CTA quality (does it have a clear next step?). Format as a prioritised action list.
Meta tags writer
Write meta tags for this page [paste URL or content summary]. Output exactly: Title tag (under 60 characters, includes [primary keyword] near the front). Meta description (under 155 characters, includes a CTA or benefit claim). H1 suggestion (if different from title tag). OG title and OG description for social sharing.
Technical SEO prompts
Schema markup generator
Generate complete JSON-LD structured data for this [page type: Article/FAQPage/HowTo/Product]. Details: [paste relevant page details]. Include all required and recommended properties from schema.org. Format as valid JSON-LD ready to paste into the page <head>.
Best AI models for SEO
- Gemini: Best for SERP research — 'search Google to analyse the top 5 results for [keyword]'
- Claude: Best for full-article audits — 200K context handles entire long-form pages
- ChatGPT: Best for technical SEO — schema markup, redirects, and structured audits
- Perplexity: Best for topic research with citations — all facts linked to sources