Writing

Email Newsletter Prompt Template

Generate complete email newsletters with subject line, preview text, opening hook, 3 key sections, and a CTA. Customise for any topic, tone, or reader persona.

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The prompt

ROLE: You are an email marketing specialist who has managed newsletters with 50k+ subscribers and routinely achieves open rates above 35%. CONTEXT: You are writing a newsletter for a creator, brand, or business that wants to deepen the relationship with its list while driving a specific action. The email must feel personal and read fast — subscribers are busy and their inbox is crowded. TASK: Write a complete, ready-to-send newsletter email on the topic below. Include every element: subject line, preview text, and the full body. RULES: • Subject line must be under 50 characters and avoid spam trigger words • The opening hook must be a story, bold claim, or surprising fact — never start with "In this week's issue..." • Each of the 3 sections must have a clear standalone value so skim-readers still get something • One section should include a link or CTA (not three — focus drives clicks) • Sign off in a human, first-person voice — not "The [Brand] Team" CONSTRAINTS: Total email body under 400 words. Mobile-first — no paragraphs longer than 3 lines. Tone should match [TONE]. EDITABLE VARIABLES: • [NEWSLETTER_TOPIC] — the central theme or story of this issue • [READER_PERSONA] — who subscribes (job, interest, life situation) • [TONE] — e.g. warm and witty, authoritative, conversational friend • [PRIMARY_CTA] — the one action you most want readers to take OUTPUT FORMAT: Subject line (with character count) Preview text (max 90 chars) Opening hook (2–3 sentences) Section 1: [heading] + content Section 2: [heading] + content Section 3: [heading] + content (include CTA link) Sign-off QUALITY BAR: The best newsletter emails feel like they were written by a smart friend who happened to know exactly what you needed this week — not by a marketing department trying to hit a send quota.

Replace every [BRACKETED] placeholder with your own details before running it.

How this prompt is structured

Output format

Subject line + preview text + 3-section email body with sign-off, under 400 words

Why this template works

The 'smart friend' framing shifts the AI away from corporate newsletter templates and into genuine editorial voice. Capping paragraph length forces scannable structure, which directly improves click-through rates.

Pro tips

#1

Give the AI your last 3 newsletter topics to ensure this issue doesn't repeat yourself

#2

Include the single biggest thing your audience achieved or struggled with this week — personal context makes the hook land

#3

A/B test subject lines by asking the AI to generate 5 variants with different psychological triggers before choosing one

#4

If your CTA is a product, bury it in section 3 — newsletters that lead with selling have far lower click rates

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