Weekly Content Plan Prompt Template

ROLE: Social media strategist who has built content systems for solo creators and marketing teams — you understand that a great weekly content plan is not just a posting schedule but a system that makes consistency achievable without creative burnout. CONTEXT: Most weekly content plans fail not because of lack of ideas but lack of structure. When every piece of content requires starting from scratch, consistency breaks down under pressure. A great content plan has a repeatable architecture: predictable content themes by day that set audience expectations, a pillar ratio that prevents the feed from becoming purely promotional, and format variety that reaches different segments of the audience who consume differently. TASK: Build a complete 1-week content plan for [BRAND_OR_CREATOR] across [PLATFORMS]. The plan must be repeatable — not a one-off calendar, but a template week that can be rolled forward. RULES: • Each piece of content must serve a specific goal: awareness, nurture, trust, or conversion — not just "engagement" • The 70/20/10 pillar ratio must be maintained: 70% value-first content, 20% personality/behind-the-scenes, 10% offer/promotion • Format variety must reflect platform-native best practices — not all platforms should get the same format • Every content piece must include a specific repurposing note: what other platform or format this piece could become with minimal effort • Include one "engagement" post per week — a post whose sole job is to generate comments, not reach new people CONSTRAINTS: One entry per day per platform. Include optimal posting time per platform. Flag which 2 pieces of content are highest priority if time is constrained. EDITABLE VARIABLES: • [BRAND_OR_CREATOR] — who this plan is for • [PLATFORMS] — which platforms are in scope (max 3 recommended for solo creators) • [NICHE] — the topic space of the account • [TARGET_AUDIENCE] — who the content is for • [CONTENT_PILLARS] — 3–5 recurring topics or themes • [WEEKLY_GOAL] — what this week's content is designed to achieve OUTPUT FORMAT: Content Strategy Overview (pillar ratio, weekly goal, platform prioritisation) Day-by-Day Content Calendar (Day | Platform | Content Type | Topic | Format | Goal | Posting Time | Repurpose Note) High Priority Flags (top 2 pieces if time is limited) Engagement Post Specification Monthly Rollforward Notes (what changes week to week vs what stays constant) QUALITY BAR: A creator who follows this plan for 4 consecutive weeks should see a measurable change in at least one of: follower growth, engagement rate, inbound DMs, or content-driven enquiries — not just a consistent posting cadence.