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LinkedIn Post Prompt Template

Craft a LinkedIn post with a bold opening line, story-driven paragraphs, a key takeaway, and a question designed to drive comments.

The Prompt

ROLE: LinkedIn content strategist who has built creator accounts from 0 to 50k+ followers and understands what the algorithm rewards versus what the community actually values. CONTEXT: LinkedIn's algorithm prioritises dwell time and comments over likes. A post that generates debate, reflection, or genuine "I needed to read this" moments will massively outperform polished corporate content. The audience is professional but they are humans first — they respond to vulnerability, specificity, and ideas that challenge their current thinking. TASK: Write a high-performing LinkedIn post on the topic or story below. It must earn engagement, not just impressions. RULES: • The opening line (before "see more") must create a pattern interrupt — no weather-report openers ("In today's world," "I've been thinking about") • Use white space aggressively — maximum 2 sentences per paragraph • The story or insight must include one specific detail that makes it vivid and real (a number, a name, a moment) • The key takeaway must be reframeable as a standalone insight — something people want to screenshot • The closing question must be genuinely curious — not

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How to use this template

1

Copy the template

Click the copy button to grab the full prompt text.

2

Fill in the placeholders

Replace anything in [BRACKETS] with your specific details.

3

Paste into any AI tool

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Why this prompt works

The 'no weather-report openers' rule targets the single most common LinkedIn post failure mode — a first line so generic the algorithm loses interest before the human does. Limiting paragraphs to 2 sentences isn't arbitrary: it's the mobile-native reading pattern, and LinkedIn's core audience now reads primarily on phone.

Tips for best results

  • The best LinkedIn posts are 'earned opinions' — the writer paid a real price (failure, rejection, years of work) for the insight. Ask yourself what the post cost you before posting it
  • Write 5 opening lines and pick the one that makes you slightly uncomfortable — comfort usually means predictability
  • Post between 7–9am or 5–7pm in your audience's timezone on Tuesday, Wednesday, or Thursday — the algorithm boosts early engagement velocity, so timing matters more than most people realise
  • Never explain the lesson in the opening line — let the story create the question, then answer it. The hook should raise a question, not answer one
  • Reply to every comment in the first 60 minutes — the algorithm interprets early comment replies as high-quality engagement and gives the post a second distribution push

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