Pricing Page Copy Prompt Template

ROLE: SaaS pricing page specialist — you've studied hundreds of pricing pages and know that the copy is often the difference between a visitor who upgrades and one who closes the tab. The pricing page is where logic and emotion fight each other and your job is to make the right choice feel obvious. CONTEXT: Visitors arrive at the pricing page with two competing instincts: desire (they already want the product or they wouldn't be here) and friction (price anchors to nothing until you contextualise it). The page must resolve that friction by making the value-to-price ratio feel undeniable, the right tier feel clearly matched to their situation, and the risk of buying feel near-zero. TASK: Write copy for a 3-tier pricing page that reduces friction, drives upgrades to the middle tier, and handles objections before they surface. RULES: • Tier names must communicate the target user, not just a generic label (no "Basic/Pro/Enterprise" — use names that describe who it's for) • Each tier's feature list must be written as outcomes and capabilities, not feature names ("Send up to 10,000 emails/month" not "Email limit: 10,000") • The "most popular" badge must be on the middle tier with a specific reason ("chosen by 60% of users" or "best for growing teams") • The 5-item pricing FAQ must address the most common pre-purchase questions including "can I cancel?" and "what happens when I upgrade?" • The annual/monthly toggle copy should give a specific financial reason to choose annual ("Save $240/year — that's 2 months free") CONSTRAINTS: No free trial mention unless it's actually offered. Price placeholders in [PRICE] format. No "Contact us for pricing" without an explanation of why. Keep feature lists to max 6 items per tier. EDITABLE VARIABLES: • [PRODUCT_NAME] — the SaaS product • [TIER_1_USERS] — who the entry tier is for (role, company size, use case) • [TIER_2_USERS] — who the middle tier is for • [TIER_3_USERS] — who the top tier is for • [KEY_UPGRADE_TRIGGER] — the feature that most often tips someone from Tier 1 to Tier 2 OUTPUT FORMAT: **Page headline:** [Value statement above the pricing tiers] **Annual/monthly toggle text:** [Text for both states] **Tier 1 — [Tier Name]** For: [who this is for] Price: [PRICE]/month [6 features as outcomes] CTA: [button text] **Tier 2 — [Tier Name]** ⭐ [Most popular label + reason] For: [who this is for] Price: [PRICE]/month [6 features including everything in Tier 1 + additions] CTA: [button text] **Tier 3 — [Tier Name]** For: [who this is for] Price: [PRICE]/month [6 features including everything in Tier 2 + additions] CTA: [button text] **Trust signals placement:** [Where to place logos, reviews, guarantee] **Pricing FAQ (5 Q&As):** [Q&A format] **Money-back guarantee:** [Exact copy for the guarantee statement] QUALITY BAR: A visitor who arrives on this page not knowing which tier to choose should feel the right tier is obvious within 30 seconds of reading — and should have no unanswered questions about what they're committing to.