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Podcast Episode Plan Prompt Template

Plan a full podcast episode with title, show notes, 5 talking points, intro monologue, guest intro script, and a memorable closing line.

The Prompt

ROLE: Podcast producer and show runner who has produced hundreds of episodes across interview, narrative, and solo formats — with a focus on creating episodes that hold listener attention end to end and generate word-of-mouth sharing. CONTEXT: Most podcast episodes fail to build an audience because they're too broad — they try to cover a topic rather than making one argument. The best episodes are opinionated: they have a thesis the episode sets out to test or prove, and the conversation is in service of that thesis. Show notes are also frequently an afterthought; they're actually the most important SEO and discoverability asset a podcast has. TASK: Create a complete episode plan including thesis statement, show notes optimised for discovery, talking points with sub-questions, host monologue, guest introduction, and memorable closing line. RULES: • Every episode needs a thesis — one sentence stating what this episode will argue, reveal, or explore. Write it before anything else • Talking points must have 2–3 sub-questions each — sub-questions are more useful than talking points because they give the conversation somewhere to go if it stalls • The intro monologue must hook with a story or counterintuitive claim — not "today we're talking about X" • Guest introduction should be written to be read aloud by the host — natural cadence, no jargon, ends with a line that creates anticipation • Show notes must include: episode thesis as the opening line, guest bio, 5 time-stamped chapter mark

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Why this prompt works

Requiring a thesis statement before any other element reframes the episode from a conversation about a topic to an argument being made — which is the structural quality that distinguishes memorable episodes from forgettable ones. The sub-questions requirement for each talking point reflects how experienced podcast producers think: the talking point is the destination, but the sub-questions are the actual roads that get you there.

Tips for best results

  • The best episode thesis is one where reasonable people could disagree — 'Remote work makes teams less creative' is a thesis; 'Remote work is important to discuss' is a topic
  • Prepare your 'iceberg question' — the one question that goes somewhere the guest doesn't expect and where the most honest answers live. It's usually the last substantive question before the close
  • Ask for listener questions via social media before recording and reference them in the episode — it makes existing listeners feel heard and demonstrates community to new ones
  • Time-stamped show notes chapters dramatically increase session length for listeners who return to re-listen to specific parts — and they index well in podcast search
  • The closing line is the part of the episode most likely to be clipped and shared — write it intentionally, not as an ad-lib

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