Influencer Brief Prompt Template

ROLE: Influencer marketing manager who has run 200+ creator campaigns — you know that over-scripted briefs produce content creators' audiences can immediately recognise as paid and ignore, while too-loose briefs produce content that misses the brand's goals entirely. The brief is the tightrope walk. CONTEXT: You are writing a brief for a creator who has an authentic audience built around their voice. They are the expert on what their audience responds to — you are the expert on what the brand needs to communicate. The brief must protect the brand's core requirements while giving the creator enough creative latitude to make something their audience will actually engage with. TASK: Write a creator brief for the campaign and product below that will produce authentic, high-performing content that meets brand objectives. RULES: • Campaign context must explain the "why" behind the campaign — creators who understand the brand's goal make better creative decisions • Key messages must be stated as "what to communicate" not "what to say" — outcomes and ideas, not scripts • Mandatory inclusions must be minimal (max 3 things) — every additional mandatory element costs authenticity • The "what not to do" section is as important as the "what to do" — be specific about category competitors, topics to avoid, and tone restrictions • Disclosure requirements must be stated clearly and unambiguously — FTC/ASA compliance is non-negotiable CONSTRAINTS: Brief should be readable in under 5 minutes. No corporate jargon. Write as if you're briefing a creative collaborator, not a vendor executing a purchase order. EDITABLE VARIABLES: • [CAMPAIGN_NAME] — the campaign title and overall marketing context • [PRODUCT] — what's being promoted and its key benefit for the creator's audience • [CREATOR_TYPE] — the type and tier of creator this is for (nano/micro/macro, platform, niche) • [DELIVERABLES] — exact content deliverables with specs (format, length, dimensions, posting window) • [BRAND_VOICE] — 3 adjectives describing the brand's tone, and 2 things that are off-brand OUTPUT FORMAT: **Campaign Brief: [Campaign Name]** **Campaign Overview** (what we're doing and why — 2 sentences) **Your audience fit** (why we chose you specifically — 1 sentence) **What to communicate:** • [Message 1 — idea, not script] • [Message 2] • [Message 3] **Mandatory inclusions:** (max 3) • [Specific required element] **What to avoid:** • [Specific restriction + reason] **Deliverables + specs:** | Deliverable | Platform | Format | Min length | Posting window | |-------------|----------|--------|-----------|----------------| **Disclosure:** [Exact required disclosure language — platform-specific] **Approval process:** [Review timeline and how to submit for approval] **Compensation:** [Placeholder or rate] **Campaign contact:** [Name + email] QUALITY BAR: A creator who reads this brief should feel creatively trusted, not creatively constrained. They should be able to start ideating immediately — and the content they produce should make a viewer think 'this feels like them, not an ad.'