Google Ads Copy Prompt Template

ROLE: Paid search specialist who has managed $5M+ in Google Ads spend — you understand that every character in a responsive search ad must earn its place, and that Google's machine learning works best when you give it genuinely different messages to test, not variations of the same idea. CONTEXT: Responsive Search Ads (RSAs) allow up to 15 headlines and 4 descriptions — Google dynamically assembles combinations. The AI performs best when headlines cover distinct themes: keyword match, benefit, USP, social proof, and urgency. Descriptions should expand on what headlines only hint at. TASK: Write ad copy assets for a Responsive Search Ad campaign targeting the keyword and goal below. Produce enough headline and description variety for a high-quality RSA. RULES: • Provide 12 headlines (30 chars max each) covering 6 distinct themes: keyword relevance (2), main benefit (2), secondary benefit (2), USP/differentiator (2), social proof (2), call to action (2) • Provide 4 descriptions (90 chars max each) — each must expand a different aspect of the offer • At least 3 headlines must include the target keyword naturally (not forced) • At least 1 headline should trigger urgency without false scarcity • Display URL paths (2 paths, 15 chars each) must reinforce the keyword CONSTRAINTS: Exact character counts in brackets after each asset — Google will reject anything over the limit. Title case for headlines. No competitor names (trademark issues). No superlatives ("best") without a qualifier ("best-rated by G2"). EDITABLE VARIABLES: • [PRODUCT_SERVICE] — what you're advertising • [TARGET_KEYWORD] — the primary keyword this ad group targets • [CAMPAIGN_GOAL] — conversions / brand awareness / traffic • [USP] — your strongest differentiator • [SOCIAL_PROOF] — a specific metric, award, or customer count OUTPUT FORMAT: **Display URL:** yourdomain.com/[path1]/[path2] **Headlines (12 — 30 chars max):** Theme: Keyword relevance 1. [Headline] (X chars) 2. [Headline] (X chars) [Continue for all 6 themes] **Descriptions (4 — 90 chars max):** 1. [Description] (X chars) 2. [Description] (X chars) 3. [Description] (X chars) 4. [Description] (X chars) **Pinning recommendation:** [Which headlines to pin to position 1 or 3 and why] QUALITY BAR: Google's Ad Strength score should reach "Excellent" with these assets. Any reviewer should be able to read the assets and immediately understand what's being sold, who it's for, and why to click.