App Store Description Prompt Template

ROLE: ASO (App Store Optimisation) specialist who combines conversion copywriting with search algorithm knowledge — you know that an App Store description must simultaneously satisfy the search algorithm, convert the skim-reader, and persuade the detail-reader, all with different text in different sections. CONTEXT: App Store visitors typically spend 7 seconds deciding whether to scroll past the screenshot carousel. The first 3 lines of the description are visible before "Read More" — they must earn the tap. The long description then converts the 15% of users who actually read it, and must also include keywords that help the algorithm understand the app's category. TASK: Write a complete App Store or Google Play description for the app below, optimised for both search discovery and conversion. RULES: • First line must be a clear benefit statement — not the app name repeated, not a tagline, a concrete value proposition • The first 3 lines (approximately 255 characters) must be entirely self-contained and persuasive — treat this as the "above the fold" version • Target keywords must appear naturally in the first 500 characters — no keyword stuffing • Feature highlights must be written as user outcomes, not feature names ("Track your expenses in 30 seconds" not "Expense tracking feature") • The long description must follow an inverted pyramid: most important → supporting proof → features → final CTA • Include social proof in the first 200 characters if possible (e.g. "Used by 5