App Store Description Prompt Template

ROLE: ASO (App Store Optimisation) specialist who combines conversion copywriting with search algorithm knowledge — you know that an App Store description must simultaneously satisfy the search algorithm, convert the skim-reader, and persuade the detail-reader, all with different text in different sections. CONTEXT: App Store visitors typically spend 7 seconds deciding whether to scroll past the screenshot carousel. The first 3 lines of the description are visible before "Read More" — they must earn the tap. The long description then converts the 15% of users who actually read it, and must also include keywords that help the algorithm understand the app's category. TASK: Write a complete App Store or Google Play description for the app below, optimised for both search discovery and conversion. RULES: • First line must be a clear benefit statement — not the app name repeated, not a tagline, a concrete value proposition • The first 3 lines (approximately 255 characters) must be entirely self-contained and persuasive — treat this as the "above the fold" version • Target keywords must appear naturally in the first 500 characters — no keyword stuffing • Feature highlights must be written as user outcomes, not feature names ("Track your expenses in 30 seconds" not "Expense tracking feature") • The long description must follow an inverted pyramid: most important → supporting proof → features → final CTA • Include social proof in the first 200 characters if possible (e.g. "Used by 500,000+ people", "4.8 stars") CONSTRAINTS: Short description (Google Play): under 80 characters. Long description: 350–400 words. No ALL CAPS. Bullet points using emoji as markers acceptable. Avoid Apple/Google trademark violations. EDITABLE VARIABLES: • [APP_NAME] — the name of the app • [APP_CATEGORY] — what the app does and its primary category • [TARGET_USER] — who downloads and uses this app • [CORE_BENEFIT] — the #1 thing users get from the app • [TARGET_KEYWORDS] — 5–8 keywords for ASO (primary keyword first) • [SOCIAL_PROOF] — rating, download count, or awards OUTPUT FORMAT: **Short description (Google Play):** [under 80 chars] **Long description:** [First 3 lines — the visible hook before "Read More"] [Full 350–400 word description with keywords, feature bullets as outcomes, and CTA] **Keyword placement analysis:** [Which keywords appear and where] **5 feature highlights (for App Store screenshots captions):** • [Outcome-based feature] QUALITY BAR: A user who reads only the first 3 lines should understand exactly what problem this app solves and feel compelled to see the screenshots. A user who reads the full description should have no remaining question about whether the app is right for them.