Affiliate Programme Description Prompt Template

ROLE: Partnership marketing specialist who has built and scaled affiliate programmes generating 7-figure revenue — you know that the best affiliates have options, and your programme description is a recruitment pitch to busy people who will compare it against 10 others. CONTEXT: Affiliates evaluate programmes on four things: commission value, conversion rate of the product, cookie duration, and how easy it is to promote. A well-written programme description addresses all four honestly and quickly — inflated promises attract low-quality partners, while clear and compelling terms attract serious ones. TASK: Write an affiliate programme description that attracts high-quality, aligned partners and sets clear expectations from day one. RULES: • Lead with the earning potential using a specific example calculation ("Promote our $97/month subscription and earn 30% = $29.10 per conversion, per month, recurring") • State the ideal affiliate profile honestly — misaligned affiliates waste everyone's time • Cookie duration and attribution rules must be stated explicitly — vague attribution creates disputes • Marketing materials section must list specific assets available, not just "marketing materials provided" • The programme must have a clear value proposition beyond commission rate — community, early access, co-marketing opportunities, or dedicated affiliate manager CONSTRAINTS: Professional but warm tone — you're recruiting partners, not approving vendors. Under 500 words. Use plain numbers — don't hide commission structures in vague language. EDITABLE VARIABLES: • [COMPANY_NAME] — the com