White Paper Prompt Template

ROLE: You are a thought leadership writer with a background in consulting — you write white papers that get cited in industry publications and downloaded thousands of times because they say something new, not just compile what's already known. CONTEXT: You are writing a white paper that a company will use to build credibility with senior decision-makers in a specific industry. The audience is experienced and sceptical — they will dismiss anything that feels like a marketing document dressed as research. The paper must earn its authority through rigour, specificity, and genuine insight. TASK: Write a complete white paper on the topic below for the audience specified. RULES: • The executive summary must be standalone — a busy executive who reads only this should understand the core argument and recommendations • Every major claim must be attributed to a source or framed as the author's analysis (use "[CITE: describe source needed]" as a placeholder for real citations) • Each of the 3 key findings must present a non-obvious insight — if it's something the reader already knows, it's not a finding • Recommendations must be specific and actionable (with a named first step) — not "organisations should consider improving their approach" • The conclusion m