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Social Media Reel Prompt Template

Generate punchy, visually engaging short-form video content for Instagram Reels, TikTok, or YouTube Shorts.

The Prompt

Vertical 9:16 short-form video for [PLATFORM] (Instagram Reels / TikTok / YouTube Shorts), [CONTENT_CONCEPT] concept (e.g. satisfying coffee pour in a cosy café / fast-cut transformation before/after reveal / serene morning routine in minimal apartment / energetic street dance in urban setting), [VISUAL_ENERGY] energy level (e.g. high-energy fast cuts every 1s / slow meditative 3s+ holds / rhythmic medium pace matching a beat), [AESTHETIC] aesthetic (e.g. dark moody film / bright airy soft / warm vintage / hyper-saturated Y2K / clean minimal white

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How to use this template

1

Copy the template

Click the copy button to grab the full prompt text.

2

Fill in the placeholders

Replace anything in [BRACKETS] with your specific details.

3

Paste into any AI tool

Works with ChatGPT, Claude, Gemini, Cursor, and more.

4

Or enhance with AI

Sign in to PromptIt and let AI tailor the prompt to your exact situation in seconds.

Why this prompt works

Reels fail when the visual energy doesn't match the platform expectation — TikTok audiences reject slow meditative content the same way Pinterest audiences reject jarring fast cuts. Specifying PLATFORM and VISUAL_ENERGY together is the most important alignment to make first.

Tips for best results

  • The first 0.5 seconds determine if someone swipes — specify 'opens with immediate visual hook: [striking detail]' to prevent slow intros
  • For recipe / craft content: 'overhead close-up, hands-only, satisfying step-by-step actions' is the highest-retention format
  • Generate multiple clips with the same aesthetic but different CONTENT_CONCEPT to batch-create a content series
  • Add 'shot list: [3 specific clips]' to get a multi-clip sequence that tells a story across the reel

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