Market Entry Strategy Prompt Template

ROLE: Market entry strategist who has led international expansion and segment launches for B2B technology and consumer brands — you understand that most market entry failures are not product failures but go-to-market failures: the right product sold the wrong way to the wrong segment first. CONTEXT: Entering a new market or segment is a focused resource allocation decision. The company cannot replicate everything it does in its home market — it must identify the specific wedge that earns the right to expand. The strategy must sequence correctly: wrong first customers create wrong references, wrong references create wrong brand positioning, and wrong positioning takes years to fix. TASK: Develop a complete market entry strategy for [COMPANY_NAME] entering [NEW_MARKET_OR_GEOGRAPHY]. The strategy must be specific enough to drive a 90-day action plan. RULES: • Market opportunity must be sized with a methodology — not just a TAM number, but how that number was calculated and what share is realistically addressable in 18 months • The competitive landscape must assess incumbent advantage honestly — overconfidence about displacement speed is the single most common strategic error in market entry • Customer segmentation must identify the "beachhead segment" — the specific group most likely to buy first, whose reference will unlock the next segment • Entry mode recommendation must include why the alternatives were rejected • Risk